My name is Luke. I love long runs and even longer bike rides and I design products and digital experiences. I’m a Design Director with over a decade of experience helping design teams thrive in ambiguity.

Primarily operating at the intersection of brand and product, I have worked at Alt Group, Koto and How&How to deliver world class work for a range of tech clients. I consider myself a strategic design leader, combining an astute business acumen with analytical thinking and excellent design craft.

My work has been recognised with over 20 awards including, Best Awards, AGDA and Reddot and I’ve been nominated a judge for the Best Awards and the AGDA awards.

My personal vision is to leverage creativity to help people do what they do, better than they did before. Whether that’s my team members, collaborators or people I’m working for, this means nurturing creativity to create impactful user experiences that deliver real business value as well as fulfilment for all involved.