Emm
Emm
Emm is a femtech start-up developing the world’s first smart menstrual cup, using biometric sensors to give women unprecedented insight into their menstrual health. I worked on the MVP companion app, translating complex, never-before-seen data into a clear, reassuring experience for a cautious but curious audience. Guided by the principle “Understand your normal,” the product focuses on establishing personal baselines rather than overwhelming users with raw data, combining thoughtful education, distinctive data visualisation, and a sensitive approach to trust in intimate technology.
Emm is a femtech start-up developing the world’s first smart menstrual cup, using biometric sensors to give women unprecedented insight into their menstrual health. I worked on the MVP companion app, translating complex, never-before-seen data into a clear, reassuring experience for a cautious but curious audience. Guided by the principle “Understand your normal,” the product focuses on establishing personal baselines rather than overwhelming users with raw data, combining thoughtful education, distinctive data visualisation, and a sensitive approach to trust in intimate technology.
Product Vision
UX/UI Design
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